Sales of espresso machines with integrated grinders have now surpassed those of capsule machines to individual consumers, after many years of the latter's dominance. The public is well aware: it's far better to buy coffee in bean form, and here's why:
Responsibility - nf
Generally speaking, larger packages allow for less packaging and are more advantageous from this perspective, provided that half the package of purchased food isn't thrown away if it expires. For example, an aluminum capsule contains 5 grams of coffee for every 2 grams of aluminum, sometimes with additional cardboard or plastic packaging.
A bag of whole bean coffee typically contains 250g of coffee and 10 to 15 grams of cardboard/paper/aluminum, depending on the roaster . If we compare only the weight, that's already 10 times less.
Celsius wants to go further by offering you a bag made from 100% recyclable material (PE), thus avoiding the use of aluminum, the extraction of which is harmful to the environment. ( Learn more about our packaging choices)
Our bag is made from a single type of plastic, making it easier to recycle and preventing disruption to the recycling process. To our knowledge, bags advertised as compostable are only compostable under industrial conditions incompatible with recycling in France in 2022. We are constantly striving to minimize our environmental impact: if you believe you know of a better solution that could be adapted to our business, we would be delighted to discuss it (over coffee, of course).
Quality - nf
Let's take the example of an apple: in juice form, exposed to air, it's highly likely to oxidize more quickly than as a whole apple picked from the tree. The same principle applies here.
Have you ever smelled the aroma of freshly ground coffee ? It's a sign that a large quantity of aromas are released at that moment. Indeed, once coffee is ground, the carbon dioxide that protected the beans from the air is released, and the surface area of the coffee in contact with the air is much greater, hence the rapid degradation of aromas if the coffee isn't brewed quickly. It's sometimes said that 90% of the aromas are lost 30 minutes after grinding . We can't confirm this figure, but we can guarantee that the difference is noticeable to everyone.
Modularity - nf
The grind size, that is, the size of the grain to be ground, is crucial and specific to each consumption method. (We will discuss this topic in more detail in a future article.)
For example, an espresso grind needs to be much finer than a grind for filter coffee.
However, when you buy pre-ground coffee, it will be ground for only one method. Your whole bean coffee is versatile. Equip yourself with a coffee grinder to grind on demand and enjoy the full potential of your coffee, depending on the time of day and your preferences.
Celsius. therefore recommends ordering your coffee in whole bean form for the reasons mentioned above. However, if you do not have the necessary equipment to grind the beans yourself, we offer the option of ordering your specialty coffee ground to order, according to your preferred method.