
Precision
This is Celsius's initial promise. Precision in roasting, down to the exact degree Celsius. It remains very relevant today, and not just in roasting: we strive to apply it as well to the selection of our green specialty coffees and to our extractions.
We are guided by taste and aim for the highest possible quality. We know, however, that taste is subjective and that the true challenge is to entice the consumer's palate while upholding our standards.
It is this tightrope walk that we choose to pursue, between a gradual introduction to the world of specialty coffee and a continuous search for exceptional products, for aficionados and casual enthusiasts alike, while avoiding any dogma or established rules.

Responsibility
Far from wanting to give a "green" speech just to tick a box, at Celsius. we always strive to limit our carbon emissions and waste, and also to build a virtuous relationship throughout the entire chain. This involves, among other things, the eco-design of our packaging, bicycle transport, and the sharing of technical resources.
It also means paying a fair price for quality coffee that allows for the equitable compensation of the coffee producer. With them, we want to create a long-term relationship in order to contribute to a healthy and trusting development of the coffee industry.

Sincerity
A sincerity that we strive to uphold throughout every link in the chain: in our relationships with our suppliers, in the transparency of the information disclosed about our products, and toward our customers regarding all the decisions and directions we take.
We endeavor to communicate as much information as possible, but please do not hesitate to reach out if you need anything more; curiosity is not such a bad trait.
What is specialty coffee?
An article to better understand what is in your cup, the painstaking work carried out throughout the chain, and the players who structure this industry.
Photo credits: Eleanor VAN HERPEN & Laura BURBAN


