Who are we?

Celsius. roasting was born in 2022, from our partnership: Nicolas, originally from Brittany, and Lucas, from Savoy. After following similar paths in business school, we met during a marketing internship at a wine and spirits group in the Paris region. A strong shared passion was already bringing us together: wine, and more generally, a taste for the finer things.

Six years later, the time had come to offer our own taste experience. With specialty coffee having established itself as a true passion of ours, reminding us of the sensations we get from wine, we decided to take the path of coffee roasting to offer you our own interpretation of it.

We therefore envisioned Celsius. through these values:

Precision

We are guided by taste, and aim for the highest quality possible. However, we know that taste is subjective, and that the real challenge is to appeal to consumers' palates while maintaining our own standards. It is this tightrope walk that we choose to embark upon, balancing a gradual introduction to the world of specialty coffee with an ongoing search for exceptional products for aficionados and casual drinkers alike, all while avoiding any dogma or set rules.

Responsibility

Far from us is the idea of following a "green" or "CSR" narrative just to tick a box; at Celsius., we strive to always limit our carbon emissions and waste, but also to build a virtuous relationship throughout the entire chain. This includes, among other things, eco-design, bicycle delivery, and the sharing of technical resources (particularly those related to roasting). It also means paying a fair price for quality coffee, which allows the coffee producer to be fairly compensated. We want to build long-term relationships with them to contribute to the healthy and trusted development of the coffee industry. We are committed to a process of continuous improvement on this point and are very open to any potential feedback that might allow us to improve or help us explain the reasons behind our choices.

Sincerity

After taking stock of our current consumption of all products, we realized that the brands that spoke to us, and of which we were loyal consumers, were the sincere brands. Those that communicated about their successes, but also their difficulties and sometimes even their failures. This is a true source of inspiration for us; we wish to be able to answer questions freely, with nothing left unsaid. A sincerity that we want to find in all links of the chain: in our relationships with our suppliers, in the transparency of the information disclosed about our products and found on our packaging, and finally, vis-à-vis our customers regarding all the decisions and directions we take.

Finally, a passion for coffee as the backbone of the project allows us to uphold these values day by day, in order to offer you the fruit of our work and that of the producers.