Our mission

Our mission at Celsius is based on 4 pillars:

The selection of coffees

Because without coffee producers, we have no reason to exist, selection is essential in specialty coffee. This is done through a rigorous process:

• ordering samples of green coffees (unroasted beans) from one or more importers, of coffees from the four corners of the globe, with a prior selection of the different types of coffee profiles that we would like to offer you in the end.
• roasting with our Ikawa sample roaster, a little gem of technology that allows roasting in batches of 50 grams (compared to 7kg minimum on the production roaster)
• Blind tasting (cupping for those in the know) which, thanks to a standardized protocol, allows us to select the coffees best suited to what we are looking for and the best of their kind. It is an exercise as difficult as it is exciting. We sometimes test dozens of samples in a single session, enough to stock up on caffeine for the rest of the day!

Just like a winemaker with mediocre grapes to work with, if we make a poor selection of green coffee, we won't have much to enhance. Conversely, if the base is noble, we are dwarfs on the shoulders of giants and can focus on our core business: roasting.

Roasting

Cooking green beans evenly to reveal their full aromatic potential. It sounds simple in these terms, but the practice is much more complex. Traditional roasting was based on easily identifiable criteria to judge the roast: change in color of the bean, first "crack" and time. Today's technology allows artisan roasters to push the cursor much further, with temperature control to within 0.1°C, adjusting the roasting time to the second, varying the heating power or even the ventilation - in short, curves worthy of the industrial world, which must be understood and adjusted to find the optimal and expected roasting profile for each coffee.

To achieve this, we have chosen to roast on an IMF machine, a model of precision and consistency, which allows us to enhance the coffees. The machine is equally at home with very light roasts as with darker styles.

It's no coincidence that the Meilleur Ouvrier de France Roaster competition has been running for several years. At Celsius, we strive to continually advance our pursuit of precision roasting, in order to best interpret the production of careful and committed farmers. Roasting is also accompanied by extensive tasting sessions to determine whether the coffee meets our quality standards and meets our requirements before it is sold.

Marketing

This starts with packaging . At Celsius, we believe it's our duty to showcase the work done upstream, at its true value. Our packaging is high-end and recyclable, reflecting the care taken with specialty coffees throughout their production chain.

Beyond packaging, marketing also involves the act of offering the product to the customer: our e-commerce site. We wanted to offer you smooth and intuitive navigation, both on the purchasing process and on educational support. Finally, there is delivery , which we want to adapt to each customer, according to their order volume, geographical proximity and requirements.

Monitoring our customers

A product as sensitive as coffee must be subject to constant quality control . While everyone in the value chain has worked hard to bring you the best quality in the cup, what a shame if there is a problem with storage or extraction! So, whether you are a professional or an individual, you will regularly receive requests from us for feedback. We are very attentive to ensuring that our coffees express their full potential in your home, but unfortunately it is very easy to miss: poor storage, too long storage, unsuitable grinding, uncontrolled water temperature, improper use of the coffee machine, lack of cleaning, etc. We could list 30 potential causes of bad coffee while having quality beans at our disposal. Therefore, feedback requests are not only to be able to present our rating, but also to be able to advise you as accurately as possible.