Our mission

Our mission at Celsius is structured around 4 pillars:

Coffee selection

Because without coffee producers, we would have no reason for being, selection is paramount in specialty coffee. This is carried out through a rigorous process:

• ordering green coffee samples (unroasted beans) from one or more importers, with coffees coming from all four corners of the globe, having previously selected the different types of coffee profiles we would ultimately like to offer you.
• roasting with our Ikawa sample roaster, a small technological gem that allows for roasting in 50-gram batches (compared to a 7kg minimum on the production roaster)
• blind tasting (or "cupping" for the initiated), which, thanks to a standardized protocol, makes it possible to select the coffees best suited to what we are looking for and the best in their class. It is an exercise as difficult as it is fascinating. We sometimes test dozens of samples in a single session—enough to get our fill of caffeine for the rest of the day!

Much like a winemaker with mediocre grapes to work with, if we make a poor selection of green coffee, we won't have much to elevate. Conversely, if the base is noble, we are dwarves standing on the shoulders of giants and can focus on our core business: roasting.

Roasting

Cooking the green beans evenly to reveal their full aromatic potential. It sounds simple in these terms, but the practice is much more complex. Traditional roasting was based on easily identifiable criteria to judge the roast: change in bean color, first "crack," and time. Today's technology allows artisan roasters to push the envelope much further, with temperature control down to 0.1°C, the ability to adjust roasting time to the second, and to vary heating power or airflow—in short, curves worthy of the industrial world, which must be understood and adjusted to find the optimal and expected roast profile for each coffee.

For this, we have chosen to roast on an IMF machine, a model of precision and consistency that allows us to elevate our coffees. The machine is just as comfortable with very light roasts as it is with darker styles.

It is no coincidence that a "Best Craftsman of France" (Meilleur Ouvrier de France) Roaster competition has existed for several years. At Celsius, we aim to go ever further in the pursuit of precision in roasting, in order to best interpret the work of careful and committed farmers. Roasting is also accompanied by long tasting sessions to determine whether the coffee meets our quality standards and holds up to our requirements before it is brought to market.

Commercialization

This first involves packaging. At Celsius, we consider it a duty to highlight the work done beforehand at its true value. Thus, our packaging is intended to be premium and recyclable, a reflection of the care provided to specialty coffees throughout their production chain.

Beyond packaging, commercialization also involves the act of presenting the product to the customer: our e-commerce site. We wanted to offer you smooth and intuitive navigation, both in the purchasing process and in educational guidance. Finally, there is delivery, which we aim to adapt to each customer, according to their order volume, geographical proximity, and requirements.

Customer follow-up

A product as sensitive as coffee must be subject to quality control at every moment. If everyone in the value chain has worked hard to bring you the best quality in the cup, what a shame if there is a problem with storage or extraction! Therefore, whether you are a professional or an individual, you will regularly receive requests from us for feedback. We are very attentive to ensuring our coffees express their full potential at your end, but unfortunately, it is very easy to miss the mark: improper storage, keeping it for too long, unsuitable grind size, uncontrolled water temperature, misuse of the coffee machine, lack of cleaning, etc. We could list 30 potential causes for a bad cup of coffee despite having quality beans available. Thus, these requests for feedback are not just so we can display our ratings; they are also to enable us to give you the most accurate advice.